Dipping your Toes In Type: Communicating with Clarity from Letter to Layout

Tuesdays (6:30-8:30pm EST) & Saturdays (TBD)
March 31-June 20, 2026

Type is everywhere. It shapes how we read, feel, trust, and understand the world around us. When handled well, it quietly does a lot of heavy lifting — adding clarity, emotion, and credibility to ideas without calling attention to itself.

In this live (online), hands-on course, you’ll learn how visual choices influence meaning and how small decisions can dramatically change how your work is received. Through playful experimentation, thoughtful critique, and a lot of making, you’ll develop a sharper eye and a deeper understanding of how to communicate with intention and impact.

PREREQUISITES: No prior background is required — just curiosity, willingness to experiment, and access to Adobe software if you choose to work digitally (analog work is encouraged and supported). AGES 17+
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About the Course

This live, 12-week course introduces students to the foundational principles behind effective visual communication through letterforms, words, and layouts. You’ll work primarily through hands-on exercises designed to build awareness, craft, and conceptual thinking — developing both your intuition and your ability to evaluate and improve your own work. Expect a mix of playful experimentation and thoughtful critique. You’ll explore how meaning can shift based on subtle visual decisions, how structure and spacing influence readability and tone, and how intentional choices elevate ideas and help them be taken seriously.

This course is a great option for influencers & content creators all the way up to Creative Directors who would like to refresh their brains and portfolios.
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Meet Your Instructor!

Hi, I'm Blake—a brand strategist with 30 years of experience working with clients like Coca-Cola, Chick-fil-A, and IBM. I learned typography by actually making things with my hands before computers could do it perfectly for you. Which is good, because perfect is usually boring.

Through this course, you'll learn that type isn't a font menu—it's material you can cut, spray, photocopy until it breaks, build with physical objects, and generally mess with until it says what you need it to say. You'll match typefaces to shoe personalities, hand-render words until your fingers hurt, and discover that the best typographic solutions often come from experiments that have nothing to do with scrolling through Adobe Fonts.

This class is about developing an eye and building intuition through repetition and mistakes. You'll spend more time with scissors, glue, and photocopiers than you will with keyboard shortcuts. By the end, you'll understand what makes type work not because you memorized rules, but because you've physically made enough of it to know.

Fair warning: you'll start seeing type everywhere after this. Sorry about that.

Look who's talking about Blake!

“Blake understands something most brand strategists miss: at a company like Coca-Cola, typography isn't decoration–it's often the entire message. When you're the most recognized brand in the world, every letterform carries decades of equity, and Blake has the rare sensitivity to honor that while still pushing things forward.”

Lisa Motto - Design Director, Coca-Cola North America

“Blake broke the rules I was taught at SCAD and turned type on its head to take type from straightforward to straight badass.”

Alanna Minor - Freelance Designer

“What Blake does with type will surprise you. He combines childlike curiosity with the refined craftsmanship of a visual artist. Like sculpture in a museum, his type is so tactile and alluring that it tempts you to reach out and run your hands all over it.”

Gregory Miller - Professional Photographer

Course Investment

In addition to a single payment, we offer a 2-month payment plan.
(This course has a max of 8 students)

But wait, there's more!

Since the founder of our academy is also a coach for Creatives, we wanted to give you a bunch of great bonuses, on top of the amazing things you'll be learning in this course!!

  • Time Management for Creatives

    Helping you Herd your Mental Cats

    Before your classes even begin, we provide this super fun and invaluable LIVE (online) Time Managment workshop. 50% how to increase productivity with fewer bumps in the road, and 50% how good time management benefits your mental well-being.

  • Creator Archetypes Workshop

    Who are you?!

    Learn the strengths and challenges of the 10 Creator Archetypes. Figure out which you relate to the most and how to create balance in your life and work.

  • One-on-One Coaching Session!

    Making the most of your time in the Fort

    On week 10 (of 12) in your course, every student will receive a one-on-one 60 minute coaching session with Colleen (our founder/coach). You'll discuss what you've learned, where you see things heading after the course is completed and have the opportunity to get guidance with regard to any challenges in your creative and career journey.

Dipping your Toes In Type: Communicating with Clarity from Letter to Layout

Only 8 spots in this course, so grab yours today!

Enroll today

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Join the Blanket Fort to get a bunch of cool creative stuff and first dibs on upcoming courses!

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